1. Overview of Google Ads and its Importance 
2. Google Ads vs. Other Advertising Platforms 
3. Understanding Campaign Types (Search, Display, Shopping, Video, Demand Gen, Performance Max) 
4. Creating a Google Ads Account & Interface Walkthrough 
5. Setting Up Billing & Payment Methods 

1. Importance of Keywords in Google Ads 
2. Types of Keywords (Broad, Phrase, Exact, Negative)
3. Using Google Keyword Planner for Research – 
4. Structuring Campaigns, Ad Groups & Keywords Effectively 
5. Understanding Match Types & Search Intent 

We live demonstrate preparing

• Call only Ads
• Lead Generation Ads
• Performance Max
• Demand Gen
• Video Action Campaign

1. Setting up Display Ads, YouTube Channel Subscribers Ad & Shopping Ad
2. Manual vs. Automated Bidding Strategies 
3. Smart Bidding Techniques (Maximize Clicks, Target CPA, Target ROAS) 
4. How to Set an Effective Budget & Bid Adjustments 
5. Performance Metrics: CTR, Quality Score, Ad Rank 

1. What Makes a High-Converting Landing Page? 
2. Landing Page Best Practices for Google Ads 
3. Setting Up Conversion Tracking (Google Tag Manager, Google Analytics) 
4. Understanding Conversion Metrics 
5. Hands-on Landing Page Optimization Exercise 
6. Q&A Session

1. Understanding Remarketing & How It Works 
2. Setting Up Remarketing Audiences (Website Visitors, Custom Audiences)
3. Using Customer Match & Similar Audiences 
4. Demographic, Interest & Behavioral Targeting 
5. Retargeting Case Study & Hands-on Setup 

Fiverr Marketplace Overview & how creating GIG as per the learning in this course

Learn Google Analytics 4 (GA4) to measure website traffic, user behavior, and conversions. Understand key reports, event tracking, and audience insights for data-driven decision-making. Perfect for marketers and business owners looking to optimize performance and ROI

• Exploration Reporting
• Free Form Report
• Funnel Exploration
• Path Exploration
• Audience Creation from GA4