Class 1 : Intorduction to digital Markting & Course Overview
Class 2 : Popular Digital Marketing Channels & the best practices

Class 3: Advanced Social Media Management

• Complete social media planner preparation 
• $200 social media management project
• Setting clear marketing objectives
• Understanding Facebook’s algorithm changes

Class 4: Advanced Audience Targeting

• Deep dive into Facebook Audience Insights
• Creating custom and lookalike audiences
• Advanced strategies for retargeting
• Utilizing Facebook Pixel for better tracking

Class 5: Crafting High-Performing Ads

• Creating Page Like Campaign, Video Views, Lead Generation, Sale Campaign
• Utilizing different ad formats effectively (carousel, video, canvas)
• A/B testing for optimal ad performance
• Leveraging user-generated content in ads

Class 6: Mastering Facebook Ad Analytics

• Understanding key metrics and KPIs
• Analyzing and interpreting Facebook Ads Manager reports
• Utilizing advanced analytics tools (e.g., Facebook Analytics, third-party tools)
• Strategies for continuous improvement based on data

Class 7 : Digital Products Selling Technique

• How to source the digital products & how to sell those will be discussed

Class 8: Conversion API & Server side tracking

• Facebook Server side tracking, Pixel & Re-marketing, Product Catalog XML Product Feed Setup
• Setting the Facebook Ecommerce conversion events & CAPI pixel
• Event match Quality Improvement
• Customer Enhanced Data Tracking

Class 9: what is google analytics & why it is required, How to set-up google analytics 

• Connecting GA4 using google tag manager.
• Tags, Trigger & Variable
• Documents for setting up enhanced ecommerce

Different reporting of Google Analytics, Exploration reporting, Audience fetching, Custom event setup

• Client side tracking
• Enhanced Ecommerce Setup
• Server side tracking basic

Class 10: Buying domain & hosting, Understanding different types of server, setting up own basic wordpress website

Class 11:

• How to setup a youtube channel, YouTube Proper SEO, How to get first 1,000 subscribers & 4000 hours watch time quickly.
• Best practices to get YouTube monetization & earn up-to 10,000 taka from YouTube channel.

Class 12:

• Basic Video editing with Capcut PC & How to start your YouTube Career

Class 13:

Introduction to Advanced Google Ads

• Learn the basics of Google Ads, including account setup, campaign creation
• Understanding key terms like CPC, PPC, and quality score.
• How Can You Earn as a Google Ads Expert
• Discussing different marketplaces for work opportunities 
• How to create Fiverr Account & GIG for selling Google Ads

Class 14 :

Bidding Strategy & Audience Targetting

• Creating Google Ads Campaign & Campaign Types
• Breaking down the difference between search (PPC), display & remarketing campaign
• Plan a Google Ads Campaign (Standard, Demand Gen & Performance Max Campaign)
• Create Campaigns & Configure Campaign Settings
• Create and Configure Ad Groups, Ads & Keywords
• Managing Bidding & Budgets

Class 15

Keywords, Ad Groups & Targeting

• Research Keywords with the Google Keyword Planner
• Configure Ad Groups & Keywords
• Comparing the different keywords match types: Broad, Phrase, Exact Match
• Explore & understand negative keywords
• Configuring Language & Location Targeting
• Device-specific targeting – Mobile, Tablet & Desktop

Class 16:

Optimizing Campaigns

• Analyzing and Optimizing Performance
• Setting up conversion action events using google tag maanger
• Master the skills to analyze campaign performance using Google Ads metrics and tools, and
• Learn how to make data-driven adjustments to improve ROI.

Class 17 :

Tracking & Campaings Live Demonstration

• Server side tracking
• Creating a Display Network Campaign
• Video Ads on YouTube & Across the Web
• Performance Max Campaign
• Search Campaigns
• Remarketing

 Class 18:

• How to open fiverr account
• How to Create a proper GIG
• GIG Image Guidelines 
• How to Rank your GIG
• Best Tricks to Get clients from Fiverr